I Am The How

Podcasting for Brands

HELLO

PODCASTING FOR BRANDS

Channels

Dead Fish Radio is a place for everyone to air their creative work; soundscapes, field-recordings, creative writing, songs, musings and just everyday observations; it's up to you and your content will form the programme schedule.

Dead Fish Radio is all about sharing 'challenging features' as opposed to 'boring formats' and this applyies to all content, from business features, open-mike comedy slots, street buskers and poets... all are welcome to liberate their message through creativity.

Dead Fish Radio is free; as the channel develops I'll be adding a 'donate' option to help with running costs. Please send me your audio contribution (mp3 file if possible) by e-mail or WeTransfer to hello:iamthehow.com and don't forget: only dead fish go with the flow.

Podcasting for Brands

Find your voice and develop your narrative, so that you can tell stories about your work; how it affects communities, why it changes society and its role in tackling some of the big issues that we face in the world; insights and opinions that cut through the noise. If you want to know more about this work, simply get in touch!

Clients include:

The Way of the Runner : conversations on running with Adharanand Finn.


Wild Running - we hear from people about their reasons for running.



PROice : people who live and work-out among us and their aspirations.



Apex HR : employment law is well defined, but there remains a crisis in leadership.



Argand Solutions : energy generation, energy storage & smart grid technology.



Kingsbridge Dementia Friendly Community : the voices of those living with dementia.



Puffing Billy Cycles : You have the measure of your bike.. but what about you; the power behind the machine?



The Soul Midwife : living with purpose and dying with grace.



Slow Radio : life in the slow lane ..



HOW? Creativity is a process not a gift…

PLAN

Your BRAND NARRATIVE

AUDIENCE and OBJECTIVES

we thrive when we share stories about our purpose – not products and services…

PRODUCE

WHO is saying what and WHY?

TONE  FORMAT  TALENT

It’s not what you say it’s how you say it; engage and entertain… educated and enthral…

PUBLISH

APPPLE SPOTIFY GOOGLE

social media – so what?

Great content so A LOT!

Reach into the pockets and minds of 7.1 million people each week

PROMOTE!

A CAMPAIGN based CONTENT and CHANNEL plan

to mirror communications across all social and business platforms plus third party channels

About me

PODCASTING FOR BRANDS

Every business has an interesting story, but too many tell the boring ones. In a world that is awash with content it's not effective to simply tell people about your products and services; we all need to be more creative. With 7.1 million podcasts being downloaded in the UK each week (RAJAR Ipsos/Mori) could IAMTHEHOW PODCASTS be the way to get your story straight?

I help you to find your voice and develop your narrative, so that you can tell stories about your work; how it affects communities, why it changes society and its role in tackling some of the big issues that we face in the world; insights and opinions that cut through the noise.

My name is Dave Clarke and I have over 25 years’ experience working with content for global brands in marketing and communications. I know the rules and I apply them to businesses of any size through a simple six step process that results in copy and podcasts for marketing though web and social channels; your prospects & customers - your audience... your fans - will engage and follow what you do and how you are different.

Sounds obvious? It is! ... but having all the answers in your head is no good. Together we can plan great content to win more business.

The Rules:

Don't be boring!
Less is more
You have the answers
Get cracking
Do not be bamboozled!

GET CREATIVE ~ GET PODCASTING!

howmarketing and howproduction are part of the iamthehow offer.

howmarketing is all about words. It provides the research and strategy behind your communications plan. We find your unique voice and develop an ongoing narrative. Your voice is your opinion on your business and its relevance in the world. Your narrative is how you convey this through the stories that you tell. The specific words that you use are crucial as they are the basic units of information that transfer your knowledge to other people.

howproduction is all about content. It provides the written copy, audio files and video content using these precise words in language that reflects your voice with a narrative that tells the world what you do, why you do it and what you stand for. Social Media? - SO WHAT? - the world is awash with content and channels, but we all engage with and share good stories; get that straight and Social Media? - SO A LOT!

Contact Info

07976 987 905
hello@iamthehow.com