I Am The How

Slow Radio & Slow Prints



Sound and Vision

Life in the Slow Lane: shift down gears and treat your ears to drifting soundscapes that take you to another world; relaxing interviews with challenging soundart with accompanying hand made prints all available on the link to the Slow Print Shop.

The Slow Radio Podcast is available on many podcast platforms including Apple, Google and Spotify - just click on one of the podcast icons below.

Or you can listen to the Slow Radio Podcast on the beautifully crafted Castbox Player below...

And you can also 'tune in' to Slow Radio's sister broadcast radio channel on the internet at Dead Fish Radio

A Zeno Media Station

Dead Fish Radio is all about sharing challenging features as opposed to boring formats and this applies to all content, from business features, open-mike comedy slots, street buskers and poets... all are welcome to liberate their message through creativity. Please send me your audio contribution (mp3 file if possible) by e-mail or WeTransfer to hello:iamthehow.com and don't forget: only dead fish go with the flow.

The Slow Radio Podcast and Dead Fish Radio are produced by David Clarke. To share your story through a slow podcast mail: hello@iamthehow.com or search: @IAmTheHow – headphones are recommended.

HOW? Creativity is a process not a gift…




we thrive when we share stories about our purpose – not products and services…


WHO is saying what and WHY?


It’s not what you say it’s how you say it; engage and entertain… educated and enthral…



social media – so what?

Great content so A LOT!

Reach into the pockets and minds of 7.1 million people each week



to mirror communications across all social and business platforms plus third party channels

About me


Every business has an interesting story, but too many tell the boring ones. In a world that is awash with content it's not effective to simply tell people about your products and services; we all need to be more creative. With 7.1 million podcasts being downloaded in the UK each week (RAJAR Ipsos/Mori) could IAMTHEHOW PODCASTS be the way to get your story straight?

I help you to find your voice and develop your narrative, so that you can tell stories about your work; how it affects communities, why it changes society and its role in tackling some of the big issues that we face in the world; insights and opinions that cut through the noise.

My name is Dave Clarke and I have over 25 years’ experience working with content for global brands in marketing and communications. I know the rules and I apply them to businesses of any size through a simple six step process that results in copy and podcasts for marketing though web and social channels; your prospects & customers - your audience... your fans - will engage and follow what you do and how you are different.

Sounds obvious? It is! ... but having all the answers in your head is no good. Together we can plan great content to win more business.

The Rules:

Don't be boring!
Less is more
You have the answers
Get cracking
Do not be bamboozled!


howmarketing and howproduction are part of the iamthehow offer.

howmarketing is all about words. It provides the research and strategy behind your communications plan. We find your unique voice and develop an ongoing narrative. Your voice is your opinion on your business and its relevance in the world. Your narrative is how you convey this through the stories that you tell. The specific words that you use are crucial as they are the basic units of information that transfer your knowledge to other people.

howproduction is all about content. It provides the written copy, audio files and video content using these precise words in language that reflects your voice with a narrative that tells the world what you do, why you do it and what you stand for. Social Media? - SO WHAT? - the world is awash with content and channels, but we all engage with and share good stories; get that straight and Social Media? - SO A LOT!

Contact Info

07976 987 905